📋 100 Dance Fitness Instructor Business Checklist

Use this to build, manage, and scale your instructor team.

🏗️ Phase 1: Foundation Setup

• Register business name & legal structure
• Build website and landing pages
• Set up social media and YouTube channels
• Design brand assets (logos, colors, etc.)
• Create a virtual class platform

🧑‍🏫 Phase 2: Instructor Recruitment

• Define ideal instructor profile
• Post on job boards/social media
• Prepare audition and onboarding process
• Hire 10 instructors per week
• Provide brand-aligned choreography pack

📚 Phase 3: Training & Systems

• Deliver instructor training course (video or live)
• Set performance benchmarks & KPIs
• Provide monthly class plans/templates
• Automate payroll & class scheduling
• Set up internal dashboard (Notion/Airtable)

📈 Phase 4: Marketing & Growth

• Run ads to recruit instructors/clients
• Launch instructor referral program
• Build community via Facebook/Discord
• Sell branded merchandise & class packs
• Create a "Become an Instructor" sales funnel

💼 Phase 5: Scale to 100 Instructors

• Hire onboarding manager
• Offer licensing/franchise option
• Partner with gyms and wellness centers
• Offer weekly group training sessions
• Automate instructor progress tracking