Sales Funnel Performance

📊 Sales Funnel Performance Checklist

🔍 Awareness (Top of Funnel)

Track daily visitors to landing page
Measure ad impressions & CTR
A/B test ad creatives weekly

📥 Lead Capture (Middle of Funnel)

Measure lead capture rate
Optimize lead magnet (eBook/video/webinar)
Email follow-up open rate above 30%

💰 Conversion (Bottom of Funnel)

Track sales conversion rate
Review abandoned cart recovery %
Test urgency/scarcity (e.g. countdown timer)

📈 Retention & Upsell

Follow-up sequence after purchase
Upsell offer conversion rate
Track repeat customer rate

⚙️ Funnel Optimization

Funnel audit every week
Integrate with analytics (GA4, Facebook Pixel)
Monitor funnel KPIs daily