📧 Email Campaign Structure Checklist

Define objective (sales, nurture, lead gen)

Segment the audience

Decide email type (drip, newsletter, promo)

Create subject line variations

Write body copy with CTA

Choose email layout/template

Add images or GIFs (if needed)

Set up automation or scheduler

Set UTM tracking

Send test to team inbox

Optimize for mobile

Schedule/send email blast

Monitor open/click rates

Adjust based on results

Resend to non-openers (optional)

Evaluate campaign ROI

Archive performance results