Product & Service Development Checklist

🧩 Product & Service Development System

Comprehensive Step-by-Step Checklist

1. Market Research & Validation

Identify your target audience and niche
Research competitors and existing solutions
Conduct surveys, polls, or interviews with potential users
Validate with MVP (minimum viable product) or pre-orders

2. Ideation & Planning

List product or service features & benefits
Decide format (physical, digital, subscription, one-time)
Map customer journey (discovery → purchase → delivery)
Create project timeline with milestones

3. Development & Creation

Design product prototypes or service outlines
Create drafts, mockups, or sample deliverables
Write clear documentation or instructions
Develop the core product (course, app, service system, etc.)

4. Branding & Packaging

Name your product/service and write a tagline
Create logo, brand colors, icons, and assets
Design product packaging or mockups (for digital: cover images, thumbnails, etc.)
Prepare deliverables (PDFs, videos, access links, kits)

5. Pricing & Offer Creation

Decide price points and tiers (starter, premium, bundle)
Define what’s included at each level
Create payment options (PayPal, Stripe, GCash, bank transfer)
Offer bonuses or limited-time discounts

6. Launch Prep & Testing

Test the product/service internally or with beta testers
Fix bugs or issues based on feedback
Write FAQs, onboarding emails, and welcome materials
Create launch content: landing page, sales video, social posts

7. Launch & Delivery

Launch on website or platform
Send email/SMS to subscribers and leads
Automate delivery (downloads, login, scheduling)
Track sales and customer feedback live

8. Post-Launch Optimization

Collect testimonials and reviews
Update product based on feedback
Improve upsells, cross-sells, or membership offers
Measure results and ROI monthly

9. Team & Systems

Assign roles (creator, editor, designer, support, marketing)
Create SOPs (Standard Operating Procedures)
Use tools: Trello, Notion, Google Drive, DashNex, ClickUp
Set review and improvement cycles (monthly, quarterly)