Content & Marketing Management Checklist

📢 Content & Marketing System

Daily/Weekly Management Checklist

1. Strategy & Planning

Review content calendar for the week/month
Map content to business goals (e.g. leads, sales, brand awareness)
Define CTA and target audience for each content piece

2. Content Creation

Write blog posts, scripts, captions, or newsletters
Design graphics, thumbnails, or reels
Record and edit video/audio content (YouTube, Podcast, Shorts)
Repurpose old content into new formats

3. Content Approval

Review drafts for spelling, formatting, tone, and branding
Get stakeholder/client/team approval if needed
Update final version in content calendar or CMS

4. Scheduling & Publishing

Use tools like Buffer, Publer, or Meta Business Suite
Schedule blog posts via WordPress, Shopify, or Webflow
Double-check links, tags, SEO, and thumbnails

5. Promotion & Distribution

Share on Facebook, IG, YouTube, TikTok, LinkedIn, etc.
Email newsletter broadcast to subscribers
Send to WhatsApp/Viber/Text communities
Use hashtags, tags, and mentions for reach

6. Engagement & Response

Respond to comments, DMs, emails, and post feedback
Pin top comments or share user-generated content (UGC)
Encourage further interaction (polls, questions, stories)

7. Performance Tracking

Check engagement (likes, shares, watch time)
Track click-through rate (CTR), reach, and conversions
Review Google Analytics, Meta Ads Manager, YouTube Studio, etc.

8. Optimization & Testing

A/B test headlines, thumbnails, or CTAs
Refine posting time based on engagement
Improve SEO, image sizes, and load times

9. Collaboration & Team Sync

Assign tasks via Trello, Notion, or Asana
Weekly creative meetings for updates & brainstorms
Ensure everyone is aligned with campaign goals

10. Archiving & Repurposing

Save high-performing posts to content library
Create reels or shorts from long-form content
Turn blog posts into lead magnets or carousel posts