Brand Strategy Focus Checklist

🧠 Brand Strategy Focus

Daily/Weekly Checklist for Founders & Creative Directors

1. Vision Alignment

Review your brand's mission, vision, and core values
Check if current content and offers align with the brand identity
Update or communicate changes to your team or partners

2. Audience Clarity

Review your ideal customer persona (ICP)
Check recent customer feedback or testimonials
Analyze engagement metrics to refine messaging

3. Offer Positioning

Audit your offers/products for clarity and value
Check price points, bundles, and conversions
Ensure your unique selling proposition (USP) is clear on all platforms

4. Brand Identity & Aesthetics

Review logo, colors, and fonts for consistency
Ensure social media visuals match brand voice
Update brand kit if any changes are made

5. Content Strategy

Check if your content pillars are consistent
Review top-performing posts (video, blogs, reels)
Plan value-driven content that reinforces brand authority

6. Marketing & Visibility

Audit paid ads and ROI weekly
Check SEO ranking or YouTube performance
Update campaign calendar or promotions

7. Revenue Plan Alignment

Review monthly and weekly revenue goals
Check if your top offers are tied to the strategy
Pivot offers or pricing based on data or season

8. Team Communication

Send brand updates to key staff/freelancers
Confirm team is aligned on tone, offers, delivery
Provide feedback on client-facing brand interactions

9. Competitor Review

Check 2-3 competitor offers/content/ads
Note what’s trending in your niche
Refine differentiation strategy

10. Innovation & R&D

Block 30 mins for idea generation (new offers, formats, services)
Check feedback forms for insights
Study a brand, book, or trend outside your industry for inspiration