Launching a Licensing & Brand Dance Fitness Program Business

Introduction

• What is a licensing & brand dance fitness program?
• Why choose this business model?
• Benefits and revenue streams

Market Research & Validation

• Identify target market (gyms, studios, trainers)
• Analyze competitors and existing programs
• Validate demand for your unique dance fitness brand

Define Your Brand & Program

• Create your unique dance fitness style and philosophy
• Develop your brand identity (logo, colors, messaging)
• Outline your program modules and curriculum

Develop Your Program Content

• Choreography videos & tutorials
• Instructor training materials
• Program manuals and guidelines

Legal Setup & Licensing Agreements

• Register your business and trademarks
• Draft licensing agreements (usage rights, royalties)
• Consult with legal experts

Pricing Strategy & Packages

• Licensing fee structure (initial + recurring royalties)
• Different packages (basic, premium, exclusive)
• Payment terms and contract length

Build Your Digital Infrastructure

• Membership platform for licensees
• Video hosting & delivery system
• Automated billing and contract management tools

Marketing & Lead Generation

• Website & landing pages for lead capture
• Social media marketing campaigns
• Email marketing & webinars

Sales Funnel Setup

• Lead magnet (free trial class, eBook, video)
• Nurturing sequence (email + retargeting ads)
• Sales calls or automated sales process

Recruit & Onboard Licensees

• Application process and qualification criteria
• Onboarding checklist & training schedule
• Provide starter kits and resources

Ongoing Support & Community Building

• Monthly coaching calls & Q&A
• Private Facebook or Slack group for licensees
• Updates & new content releases

Performance Tracking & Feedback

• KPIs for licensee performance (class attendance, renewals)
• Feedback loops to improve program quality
• Case studies & success stories

Scaling Your Licensing Business

• Expanding to new regions or countries
• Partnering with influencers or gyms
• Offering advanced certifications or masterclasses

Financial Projections & Management

• Setup costs and ongoing expenses
• Revenue forecasts from licensing fees & royalties
• Budgeting and reinvestment strategies

Tools & Resources

• Recommended platforms (Kajabi, Teachable, MemberPress)
• Payment processors (Stripe, PayPal)
• Marketing tools (Mailchimp, ClickFunnels)

Common Challenges & Solutions

• Licensee compliance & quality control
• Managing payments & contracts
• Keeping content fresh and engaging

Case Studies / Examples

• Successful dance fitness licensing businesses
• Lessons learned and best practices

Next Steps & Action Plan

• Checklist of immediate tasks to get started
• Timeline for launch
• Contact info and support resources

Call to Action

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